From April 9th to April 13th, FAIR KAYLIN's advertisement was fully launched at the airport and high-speed rail. With the help of the brand’s 20th anniversary celebration atmosphere, it ignited the city of Xiamen, received tens of millions of brand exposures, and enhanced brand awareness and brand awareness in multiple dimensions. Influence, opening a new chapter of brand promotion in 2021.
According to official statistics, Xiamen Gaoqi International Airport is an important regional aviation hub along the southeast coast of China, with an annual passenger throughput of 22,737,600 passengers. This time, FAIR KAYLIN has taken a strong posture to occupy the golden advertising space of Xiamen Airport, allowing the brand dynamics of new products to penetrate into the huge group of air passengers, demonstrating the strength of FAIR KAYLIN's brand.
FAIR KAYLIN took the lead in launching Xiamen High-speed Railway and Xiamen Airport, an important transportation hub in the country. Passengers must pass through ticket gates, baggage claim halls, and golden media locations to make brand advertising reach 100%. "Swipe screen" is in the audience's impression. Repetitive brand memory at the end adds impetus to FAIR KAYLIN's occupation of the local market.
Large-scale advertising must be based on excellent brand image and strong corporate strength. Since its inception, FAIR KAYLIN has risen rapidly with a strong momentum, with the brand concept of "nourishing skin and nourishing skin", and has cooperated with the top domestic scientific research institution SIAT of the Chinese Academy of Sciences and international first-class scientific research institutions to achieve strategic cooperation in product scientific research, and has always adhered to Based on the principles of healthy and safe research and development, a variety of explosive products have been launched one after another. With its high-quality and personalized product matrix, it has won the favor of many consumers.
From being highly recommended by many artists to entering the hit variety show "Sunshine Sisters", becoming an officially designated product cooperation brand, FAIR KAYLIN continued to explode, occupying the commanding heights of brand communication. With the help of the brand’s 20th anniversary celebration, FAIR KAYLIN invested heavily in outdoor media in domestic first-tier cities, and used a strategy of high frequency and wide coverage to deepen the recognition and recognition of the FAIR KAYLIN brand by the audience, and develop a broader brand for the brand. A user base to maximize the effect of brand and product communication.
In 2021, FAIR KAYLIN will continue to make efforts in brand building, and use this launch as a starting point to drive outdoor advertising across the country. It will also open up online media, including but not limited to TV media and online media, to enhance the brand communication offensive. Continue to build brand power.
