On April 10, FAIR KAYLIN officially upgraded its brand and released a new VI visual image system. In the last 20 years, FAIR KAYLIN has grown from a departmental brand to a global layout on five continents, covering 36 countries including France, Singapore, India, Indonesia, Malaysia, Dubai, Vietnam, Cambodia, Australia, Thailand, North Korea, and Japan. And the best-selling brands in the region. Stepping into the new 20 years, FAIR KAYLIN will start again with a brand-new brand image!
It is reported that Chen Xiaochun, Wang Lixin, Han Anxu, Wang Beiche and other powerful singers attended the press conference to witness the brand's highlight moment!
As a pioneering brand of Chinese skincare and skincare that is sought after by modern consumers, FAIR KAYLIN carries the art of Nanyang classical court literacy. With the unique concept of "beauty and skincare", it integrates the feelings of "elegance and luxury" into it. The brand new visual VI interprets traditional charm with the essence of fashion.
Brand new logo: traditional palace pattern inheriting classical cultural genes
The brand logo carries the brand image.
It is derived from the palace pattern in the mainstream aesthetic system of the royal family, combined with the spiritual core "Hua" symbol of Hua Rui Kailin. The four "Hua" symbols adopt the classic traditional cyclic structure. They have the meaning of reincarnation of the sun and the moon and the rebirth of time. They take the essence of the world and the earth. They are the direct expression of the brand's 20-year-old concept of nourishing and nourishing skin. This design that combines traditional connotation with realistic concepts, the overall graphic is noble but modern, and has a unique brand recognition. It fully demonstrates FAIR KAYLIN's noble and elegant yet simple brand expression. It will be used as a brand system. The DNA runs through.
In addition, the new brand logo also uses the simple, elegant, bright and steady brand tone-light linen gold, which symbolizes warmth, happiness, and abundance. The golden yellow series also represents research and challenge, which also fits the brand's attitude of continuous self-enhancement, examines itself from a higher height, and actively makes innovations and changes. In the following, "light linen gold" will continue to be the brand color of FAIR KAYLIN, forming a unique brand symbol.
The upgrade of FAIR KAYLIN's brand doesn't stop there. In addition to the graphic logo and color tone, FAIR KAYLIN English FAIR KAYLIN embodies the brand connotation. FAIR is simplified from the original English logo FAIRY, which represents the brand's product connotation "white complexion", which more clearly expresses the value of the product; KAYLIN means independence, purity, romance and love, and symbolizes the good blessings to modern women. With FAIR KAYLIN, the brand hopes that women all over the world can really repair the skin from its roots through soothing and nourishing skin, and regain the self-confidence of no-makeup!
Along with the official announcement of the new brand logo, this event, FAIR KAYLIN's new VI also extended to the two series of literacy and deep sea moisturizing. The brand does not forget to start from every detail to create a high-quality brand image and is committed to To give consumers a better product experience.
It is precisely based on the cultural connotation of the brand history-Nanyang court literacy. The comprehensive upgrade of FAIR KAYLIN's brand image is not only an aesthetic improvement, but also a professional and dedicated brand concept integrated into the design. Both the outside and the inside express the brand's 21 years of consistent adherence to the value connotation of women's self-confidence through makeup and nourishment. In the future, FAIR KAYLIN will also face the younger and more international female skin care market with a new look, and use the most professional products to make more women be the direct beneficiaries.
