FAIR KAYLIN (FAIR KAYLIN), founded in 2014, belongs to the brand of FAIR KAYLIN (Shenzhen) Biological Technology Co., Ltd., and is a pioneering brand in China for makeup and skin nourishing.
From the original “Shenxian Cream” patented product that swept the market to the gradual innovation and research and development of a family product of “supplement and nourishing skin”, FAIR KAYLIN has gradually become the same in the market with years of experience in high-end cosmetics operation, star market packaging, and mature sales channels. The product of choice.
Chinese name: 华瑞凯琳
English name: FAIR KAYLIN
Company: FAIR KAYLIN (Bio) Technology Co., Ltd.
Registration Number: 39447893
Industry: Skin care
Brand slogan: No fear of time, fresh face without makeup
Founder: Doctor.San
Company: FAIR KAYLIN (Bio) Technology Co., Ltd.
Headquarters: Shenzhen
company profile
FAIR KAYLIN (Bio) Technology Co., Ltd. (referred to as "Hua Rui Kailin"), headquartered in Shenzhen, has its own brand FAIR KAYLIN. FAIR KAYLIN focuses on the field of female skin care. Since the first generation of fairy cream came out in 2000, it has established its position as a pioneer in the industry. After more than 20 years of market cultivation, the company’s products are now sold in 36 countries and regions around the world, and global distributors Breakthrough 10,000 people, serving 20 million female users worldwide.
As a synonym for the domestic high-end skin care brand and professional market operator of skin care products, FAIR KAYLIN has always taken "exploring the eternal beauty of life" as the company's unchanging commitment. In the future, the company will dig deeper into the community's new retail channels, empower partners through the realization of comprehensive digital operations, help the implementation of new channels and new categories, and build a better future with women around the world.
Brand origin
inherited
Inherit the beliefs and family mission of beauty
Dr. San started a long road to research and development
The founder of the brand, Dr. San, was born in a family of beauty and plastic surgery in Hong Kong. Family members have been active in plastic surgery hospitals in Japan, Singapore and other countries since 1950. The young Dr. San found that perfect surgery requires conditioning and repair to restore the natural beauty of the skin, so he devoted himself to research, but there has been no formula. Satisfy her...
pursue
After 720 days, 1380 continuous trials
The first generation of immortal balm is released
By chance, Dr. San discovered that a century-old ancient ancestor popular in the royal family can restore skin energy. So she took advantage of her family medical background, introduced international advanced repairing technology, hand-grinding and blending a variety of rare active ingredients, after more than 720 days, 1380 times of continuous testing and blending, and finally developed a new formula. Since then, Shenxian ointment has been sought after by the upper class as the "Royal Family", and has been regarded as the "Queen-level skin care product" and "Shenxian ointment and lady ointment", and the makeup trend has swept the world.
Newborn
FAIR KAYLIN brand was formally established
A new era of makeup, opening
In 2014, adhering to the original intention of "inheriting the centuries-old court way, helping thousands of women dream of no makeup" and the concept of no-makeup and nourishing skin, the FAIR KAYLIN brand was officially registered and established in mainland China. Since then, a new era of no-makeup has been opened. Hua Rui Kailin hopes that the women of the world will not be afraid of time and age, and dare to live out their true self!
development path
19th-20th century / IMPERIAL
There is a secret ancient recipe for beauty in Southeast Asian courts, which is exclusively enjoyed by the upper aristocracy.
2000 / BORN
Brand independent formula technology was born, the first generation of fairy cream came out
2006/AHEAD
In the industry, the first to propose the concept of "literacy"
2013 / ACHIEVEMENT
Shenxian ointment single product swept the whole network, sales exceeded 100 million yuan mark for the first time
2014 / BRAND
Fairy Cream brand was officially established
Shenzhen Yuqing Cosmetics Co., Ltd. was formally established
In December, the brand new anti-counterfeiting query system was officially launched
2015 / CONCEPT
The brand officially launched the first-generation literacy series of new products
In October, Lin Zhiying attended the "Let the world know" brand launch conference
In October, the brand officially put forward the concept of "nourishing skin without makeup"
In November, the appearance patent certificate of Shenxian ointment was authorized by the state
2016 / POMP
In April, Zhang Hanyun attended the "Gorgeous Transformation and Beauty Coronation" Brand Upgrade Ceremony
In November, Shawn Yue and Ma Rui, a top aesthetic expert, attended the brand award ceremony of the "10 Years of Quality Elite Ceremony"
2017 / TOP1
In March, was invited to participate in the Guangzhou China Beauty Expo
In May, its product "Quiet Time Multi-effect Liquid" was listed on the top 1 list of Aili Fashion.com
2018 / DEBUT
Signed CCTV advertising and co-sponsored variety shows such as "Grow Grass" and "Beautiful Pretty Woman"
In September, it first landed in the 2018/2019 Spring/Summer New York Fashion Week
In October, FAIR KAYLIN Million President Fission Camp Xi'an Station was successfully held
In October, co-hosted 2018 Global Beauty Star
In December, the "Together Not Stop" brand summit ceremony was held in Phuket, Thailand
In December, FAIR KAYLIN successfully signed a contract with China Central Satellite TV, Hunan Golden Eagle, Zhejiang Satellite TV and other ten David TVs.
2019 / AWARDS
FAIR KAYLIN (Shenzhen) Biotechnology Co., Ltd. was formally established
In March, selected as China's 3.15 integrity brand
In March, it was awarded the "Quality·Service·Credit AAA Enterprise" by the China Quality Certification Supervision Committee
In May, signed the famous movie star Zhu Yin and became the first image spokesperson of the brand
In October, the elite agent's study tour in Lijiang ended perfectly
In December, Zhang Xin, Chairman of FAIR KAYLIN, accepted an exclusive interview with the "First Voice" column of CBN
2020 / ANNIVERSARY
In January, hundreds of media reporters participated in the brand's 2019 annual performance exchange meeting
In March, the first quarter marketing meeting of FAIR KAYLIN was successfully held
In May, the first corporate video was officially released
In July, signed a contract with Jiangsu Satellite TV "Sunshine Sisters Amoy", becoming an official product partner
In September, it was listed in the fashion paper magazine "Petty Bourgeoisie CHIC"
In November, won the "National Cosmetics Market User's Preferred Brand" award
In November, the chairman of FAIR KAYLIN won the title of "Top Ten Leading Brands in the Cosmetics Industry"
2021 / ITERATION
Officially launched the literacy muscle foundation, the new product of literacy silky cream
The brand new VI officially released
Joint Chinese Academy of Sciences and SIAT to carry out scientific research cooperation
Its products
New products in 2021: Literacy Muscle Foundation, Literacy Silky Cream
Star single product: literacy repair cream, literacy golden eye cream, literacy ice crystal moisturizing mask
Literacy Series: Literacy Repair Cream, Literacy Ice Crystal Moisturizing Mask, Literacy Golden Eye Cream, Literacy Cleanser, Literacy Moisturizing and Renewing Facial Mask, Literacy Crystal Lotion, Literacy Skin Foundation, Literacy Renewing Essence, Literacy Essence Cream, Literacy Silky Condensing cream, literacy isolation cream, cleansing and balancing makeup remover Deep Sea Perfect Moisturizing Series: Deep Sea Perfect Cleanser, Deep Sea Perfect Toner, Deep Sea Perfect Moisturizing Lotion, Deep Sea Perfect Essence, Deep Sea Perfect Moisturizing Mask
Set: Literacy exclusive box, Literacy muscle source and skin rejuvenation gift box, Literacy experience package
Brand culture: simple, elegant and noble
Brand vision: Committed to female skin research, creating an international high-end skin care and beauty brand
Brand concept: Inherit the century-old court literacy, and help millions of women dream of makeup without makeup
Brand slogan: No fear of time, fresh face without makeup
Scientific research strength
FAIR KAYLIN has a strong R&D center, advanced equipment, R&D team, and a complete supply chain system, and has established a 100,000-level clean production line and a dust-free automatic workshop. Strictly abide by the national production requirements and standards, use advanced equipment and develop a series of unique research and development technologies. In 2021, FAIR KAYLIN and the SIAT product scientific research cooperation project of the Chinese Academy of Sciences.
