FAIR KAYLIN 20th Anniversary Brand Ceremony will be held in Xiamen, China on April 9, 2021. The theme of the annual meeting is "Quality Renewing and Huaguang Blooming". The scale of this annual meeting is greater than any previous annual meeting. At this annual meeting, FAIR KAYLIN invited celebrities to attend and witness the global new product release; and outstanding people with market experience will show up to share, the 2021 marketing strategy plan, brand image upgrade release, product formula and image upgrade, Two new products were released with a shocking debut, as well as dance, song and other program links, so exciting not to be missed!

In 2020, all brands in the entire cosmetics market have undergone a new round of reshuffle. Affected by the global economic slowdown, the growth rate of the global cosmetics market has declined significantly. However, the per capita consumption of cosmetics in China is lower than other developed countries, and the market potential is great

L...It is learned from many market data that only by truly grasping the laws of market development, grasping the trends, and actively adjusting strategies, can the brand stand on a high ground in the fierce market competition!

In recent years, FAIR KAYLIN has never forgotten its original intention, especially in brand building, product research and development, channel development, service change, and comprehensively accelerated transformation and upgrading.

Regarding the upgrading of brand strength, FAIR KAYLIN hopes to convey the concept of brand literacy more clearly by constructing a visual language system.

This move is of milestone significance and represents the company's courage to constantly seek change and innovation, and to break through conventions. The upgraded FAIR KAYLIN brand has a stronger brand symbol and is easier to remember by consumers. The brand-new brand identity is unique in the industry. All of these make the brand positioning clearer and more suitable for the brand's image as a pioneering brand in China.

Regarding product upgrades, FAIR KAYLIN has continuously launched new products, and carried out scientific research cooperation with SIAT of the Chinese Academy of Sciences on product whitening effects, demonstrating the prowess of product scientific research, and big brands have witnessed great quality.

In terms of channel operation, FAIR KAYLIN is actively deploying the globalization process. Currently, it is already in Hong Kong, Macao and Taiwan regions of China, France, Singapore, India, Indonesia, Malaysia, Dubai, Vietnam, Cambodia, Australia, Thailand, North Korea, Japan and other countries and regions. On sale, deeply cultivate the localized market operation.

In terms of service upgrades, FAIR KAYLIN’s new retail stores are introduced, offline stores are supported and services are upgraded; the offline counter plan is fully laid out to bring consumers a good brand experience with the image of brand image stores; at the same time, Huarui Kai Linlin Business School will also carry out various series of trainings to further promote the establishment of FAIR KAYLIN's benchmark store.

In 2020, FAIR KAYLIN is high-spirited and has repeatedly achieved great results! In 2021, we will start a new chapter, stand at a new starting point, and fulfill our unfinished dreams.