After more than 20 years of development in China's cosmetics industry, the market scale has maintained steady growth. According to relevant data, since 2013, China has been the world's second largest consumer market for cosmetics.

Especially in recent years, with the increase of residents’ income and the pursuit of beauty economy, people’s perception of cosmetics consumption has changed. The field of cosmetics and skin care has increasingly become the rigid demand of consumers, and the requirements for product quality and efficacy continue to increase. , Mid-to-high-end cosmetics showed a rapid growth trend, which directly drove the growth rate of the overall cosmetics market to rebound.

FAIR KAYLIN (Bio) Technology Co., Ltd. (hereinafter referred to as "FAIR KAYLIN") is one of the high-end enterprises with a long history in China's daily chemical industry, headquartered in Shenzhen. FAIR KAYLIN focuses on the field of beauty and skin care. Since the first generation of fairy cream came out in 2000, it has established its position as a pioneer in the industry. After 20 years of market cultivation, the company's products are now sold in 36 countries and regions around the world, and global distributors Breakthrough 10,000 people, serving 20 million female users worldwide.

FAIR KAYLIN has always attached importance to the development of sales channels. In 2020, the brand launched the "Huaguang blooming with Kailin" theme salon tour, successfully held 11 offline salon activities to directly contact potential customers, promote skin care products and skin care services, and accumulate a high level of expertise in the industry and the local market. Reputation. In 2021, FAIR KAYLIN was named "Most Innovative Brand of 2020"