Looking back at FAIR KAYLIN’s past, the first generation of fairy cream came out in 2000, becoming a pioneering brand in China’s skin care and nourishing skin, and became popular in the market; in 2015, the first generation of new literacy series was officially launched; in 2017, its product "Zhu Yan Shi “Multi-effect liquid” was listed on the TOP1 list of Aili Fashion.com and became the biggest dark horse in the skin care segment. In 2019, he won the 315 Honest Brand Award and the 3A Enterprise Award. In the same year, he signed the famous Hong Kong movie star Zhu Yin as the brand spokesperson for FAIR KAYLIN. All media channels carry out large-scale advertising; in 2020, its products have been selected as officially designated cooperative products by the popular variety show "Sunshine Sisters", and jointly recommended by stars such as Chen Qiaoen, Ying Er, etc., involving major TV, Internet communication platforms, and brand influence Strength is increasing year by year.
FAIR KAYLIN has walked steadily at every step, constantly consolidating her own strength, perfecting her own social responsibilities, and has always been committed to realizing the beauty dream of contemporary women. This is also FAIR KAYLIN's continuous pursuit for 20 years! In order to better meet the needs of consumers for skin care, FAIR KAYLIN has continued to introduce new ideas and cooperated with the Chinese Academy of Sciences·SIAT in January 2021 to carry out product scientific research cooperation. At present, the research will produce phased results.
So far, its two major series of products have been recognized and recognized by more and more consumers, especially the Zhendian Zhibao Quality Repair Cream! In addition, while achieving better and faster development of the brand, FAIR KAYLIN also pays more attention to product quality and development model.
Beginning in 2014, the company used the Internet + innovative business model, combined with offline physical stores, to cultivate a new market of online and offline integrated development. Up to now, FAIR KAYLIN's online channels have covered Taobao, Tmall, JD, Xiaohongshu, Weibo, Douyin and other platforms, and their operations are becoming more mature.
In order to satisfy the public's emotional and aesthetic experience of offline stores, FAIR KAYLIN provides agents with new retail support plans based on the needs of the public, helping agents to build first-class FAIR KAYLIN offline physical stores, covering Cities across the country.
FAIR KAYLIN has experienced 20 years of ups and downs, from scratch, today FAIR KAYLIN has truly achieved from 1 to 100, relying on unique models and lasting "product power"-effective and most effective High-quality products that conform to the trend of the times have allowed countless faces of repurchasing and consumers' trust in the brand. In April, FAIR KAYLIN will also shock the release of new products, subvert the industry definition, once again confirm FAIR KAYLIN's growth potential and strength.
As a communicator in the skin care industry, FAIR KAYLIN has a natural sense of responsibility and mission on his shoulders. In the next ten years, with the continuous expansion of the skin care field and the continuous penetration of the Internet, the industry will undergo tremendous changes. In the future, FAIR KAYLIN will continue to innovate and adhere to a sense of social responsibility, conform to the needs of consumers, provide consumers with excellent product experience, and make unremitting efforts to realize the self-confidence of Asian women.
