In 2020, Mr. Zhang Xin and his brand FAIRY KAYLIN ushered in the most shining era in the previous 20 years of development. Especially in the past two years, Mr. Zhang Xin and FAIRY KAYLIN have been receiving industry attention.
Since the launch of the first lady's ointment/fairy ointment in 2000, FAIRY KAYLIN became the first cosmetic brand in the industry to advocate nourishing and nourishing skin, and thus opened its "golden age".
Mr. Zhang Xin summed up FAIRY KAYLIN's past 20 years as “layouts,” but what layout often tests is the ability to seize opportunities. First of all, it is good at seizing the advantages of the Internet and adopting an online marketing model that leads its peers to successfully deploy in Qzone, QQ groups, Taobao, and later on WeChat, taking the lead in occupying market share. Nowadays, it is focusing on new media channels, increasing investment on the Xiaohongshu grass-planting platform, Douyin, Kuaishou, and live broadcast short video platforms, encouraging and supporting dealers to open stores on various platforms, and helping more than 10,000 dealers across the country to operate Good private domain traffic.
Mr. Zhang Xin seems to be more sensitive to market opportunities than ordinary people. This sensitivity to opportunities is reflected in the epidemic environment at the beginning of 2020. Mr. Zhang Xin also adjusted the company’s project planning at the first time, focusing on online channels to successfully attract new investment, which also enabled Huarui Kai One of the reasons Lin has been able to make great strides in the past 20 years.
In addition to the courage to seize market opportunities, Mr. Zhang Xin has not forgotten to lay a solid foundation and complete product clearance. Mr. Zhang Xin is clearly aware that many cosmetic brands are facing the pressure of slowing growth and product upgrades after experiencing rapid growth. He made it clear that with the end of the era of brutal competition in the cosmetics market and consumers becoming more and more rational, the next market competition will inevitably be the competition of product quality.
Mr. Zhang Xin regards "good products" as the rigid standard for FAIRY KAYLIN to participate in market competition. He said:
"Our products focus on the outstanding efficacy of beauty, and pay great attention to natural safety and efficiency. From the procurement of raw materials to production, the products have strict control standards. The formula is especially aimed at the dark yellow skin of Asian women, and contains international The most advanced skin care technology and the safest raw materials.” And this is one of the main reasons why FAIRY KAYLIN has maintained a good consumer reputation for so many years.
FAIRY KAYLIN not only relies on the brand medical family, has joint laboratories in Singapore and Japan, but also conducts product research projects with the Shenzhen Advanced Institute of the Chinese Academy of Sciences, a national scientific research institution. This series of actions demonstrates FAIRY KAYLIN's attitude to strictly control product quality.
As for the future development plan, Mr. Zhang Xin wants to inject more energy into the brand, give more dimensional thinking, do professional research and development with professional brands, and bring good quality and high-value products to consumers!
