As a fast-growing skin care brand in China, FAIR KAYLIN not only pursues excellent product quality, but also constantly explores brand marketing methods, launches strategic cooperation with well-known IPs in the entertainment industry, and continues to enhance brand awareness and deepen brand influence.

In recent years, FAIR KAYLIN has domineeringly landed in the popular variety show "Grow Grass" and "Pretty Pretty Woman". In 2019, it appeared again in "Extreme Challenge" and "Sunshine Sisters Amoy", and joined the IPTV landing " "Happy Camp" and other 10 variety shows, with the help of all-round celebrities, will bring the audience a beautiful New Year's Eve performance. FAIR KAYLIN has a variety of brand implantation forms, hosting population broadcasts, product in-depth product placement, and physical interactions taking turns to play, coupled with hundreds of carousels throughout the time, has won FAIR KAYLIN hundreds of millions of attention and halo increased.

In the Internet age, with the rise of entertainment, cooperation with entertainment industry IP has become the choice of many brands. FAIR KAYLIN cooperated with the current popular variety show, not only to achieve the exchange of traffic, but also to achieve a win-win for the brand, especially in terms of the strength and temperament displayed by itself. At the same time, the current audience of FAIR KAYLIN is broad, tending to be younger and more entertaining. The target audience of variety shows is also the pan-entertainment group, which is in line with FAIR KAYLIN’s target market. The cross-border cooperation of variety shows has a lot of room for imagination. The appeal of fans of celebrities and variety shows has been successfully transferred to the promotion of female skin care products, and the skin care industry can further satisfy the interaction between players and shows, which can be described as a win-win situation.